Did you know that according to SEMRush, 46% of all search users are looking for local goods and services? Google states that 76% of local searchers visit a physical location within 24 hours, and 28% of those searches result in a purchase.
No matter how active you are online or how much you prioritize your web presence, being active on Google My Business is essential. Although often overlooked, GMB is crucial for companies wanting to attract more traffic either online or in a physical location. All business owners should take advantage of Google My Business because of its impact on search visibility, trust and credibility, and the potential for engagement with customers.
Rank Higher in Search
Google’s algorithm favors businesses with complete and accurate profiles, boosting their visibility in search results. A well-optimized Google My Business (GMB) page also increases your chance of appearing in the “Google 3-Pack,” which showcases the top three local business results on Google Search and Maps.
Regularly updating your profile with accurate information, relevant keywords, and content like photos and posts helps Google understand and trust your business. This impacts your rankings, helping you stand out from competitors and become more easily discoverable by potential customers. The better your GMB page, the higher the likelihood of your business ranking at the top of search results, driving online visibility and foot traffic.
Increase Trust and Credibility
Google My Business (GMB) is often the first place potential customers encounter your brand, whether searching for a local restaurant, checking business hours, or reading reviews.
When potential customers see a well-maintained page, they are more likely to see your business as active and reliable. On the other hand, a neglected or incomplete profile can lead to doubts, causing visitors to question your legitimacy. First impressions matter—and an impressive GMB page can set the stage for building customer confidence.
Engage with Customers
Another overlooked aspect of Google My Business is the opportunity for customer engagement provided by the tool. Customer feedback on your GMB page provides valuable social proof, and responding to it enhances your image.
GMB also offers a Q&A feature where potential customers can ask questions directly on your profile. This is an excellent way to engage with your audience and provide answers to common questions for future visitors. Responding promptly boosts trust and improves the overall customer experience.
Google My Business also allows customers to book appointments directly from your profile, streamlining the scheduling process and making it easier for them to take the next step. Using the booking feature, you can create a seamless customer journey from search to appointment within your GMB listing.
Finally, the messaging feature provides another way for potential customers to contact you directly. The more accessible and responsive you are, the more likely customers will feel confident engaging with your business.
Ready to optimize your Google My Business listing and boost your local search visibility? Let StarkMedia handle it. We can help you create a compelling profile, manage your reviews, and drive more customers to your business.
Contact us to schedule a meeting and learn more.
