Starkmedia partnered with Mercury Marine to establish brand standards and improve email content delivery across its Mercury Marine, Mercury Racing, and Quicksilver brands.
This collaboration focused on defining how content should be presented and delivered, ensuring consistency and professionalism in every customer interaction.
A Playbook for Long-Term Success
We developed a comprehensive style guide to support Mercury Marine’s marketing teams. This guide offers clear design principles, layout examples, and practical usage tips. By following these standards, Mercury Marine can confidently produce emails that maintain brand integrity and resonate with their audiences.
Modular Designs
During a detailed discovery phase, we worked closely with Mercury Marine to identify the best ways to present content for each brand. The result was a set of modular wireframes that provide flexible layouts tailored to various content needs. Features such as side-by-side modules and dynamic button elements ensure that emails are visually engaging and easy to navigate.
Fully Designed Templates
A key part of the project was delivering fully designed email templates developed within Adobe’s Marketo platform, ensuring seamless integration with Mercury Marine’s marketing operations. These templates were crafted to align with Mercury Marine’s established brand guidelines, simplifying the email creation process while leveraging Marketo’s dynamic capabilities.
This allows internal teams to focus on delivering impactful messages rather than building layouts from scratch. Producing platform-ready templates internally can be challenging, making this an important deliverable for Mercury Marine’s ongoing success.
Starkmedia provided Mercury Marine with a framework for communicating more effectively by prioritizing brand consistency and creating tools like email templates. These efforts ensure that each brand can deliver content that is both cohesive and distinct, enhancing engagement and strengthening customer relationships.
Whether you deliver content through a platform like Marketo, HubSpot, or Salesforce or want to create an overall content strategy for your business, contact Starkmedia to learn how we can help your organization create tools for impactful content delivery.
