In recent years, brands have moved away from using organic SEO to generate traffic in favor of paid search and social media. Although these types of digital marketing can provide good results, organic SEO can help your brand in ways they can’t. In this post, we’d like to explore why organic SEO matters.
Give Your Brand a Solid Foundation
Paid search campaigns and social media advertising are generally used to gain a lot of attention in a short amount of time. They aren’t meant to continuously drive traffic to your site. Organic SEO is built on optimized keywords and content that is tailored to specific searches. As long as these things are part of your site, the traffic will keep coming and build over time.
Save Money on Search Marketing
Paid search can be a worthy investment depending on the scope and purpose of your campaign. Unfortunately, not all paid search campaigns bring the returns you hope for, and you have to shoulder the loss. Since organic SEO is built from keywords and targeted content that live on your site, you don’t have to worry about taking money from your marketing budget to make it work. You can use organic SEO to build your brand’s site traffic and save your funds for running paid search campaigns and social media ads when you need them.
Create a Multifaceted Marketing Strategy
When you combine organic SEO with paid search and social media advertising, your brand can benefit in a number of ways. You can increase your site’s traffic by marketing to visitors who are looking for what your brand offers and visitors who are just curious. You can also stay ahead of competitors who only focus on one type of search marketing.
Organic SEO is a reliable way to build your traffic and increase your SERP ranking. If you’d like to know more about how to use organic SEO, contact us. We’re here to answer your questions and help you build a marketing strategy that will move your brand forward.
