User Research

Strategic Planning

We leverage data and insights to understand your audience and drive your brand’s strategy. Beginning with market research and keyword analysis based on your particular project, our teams are able to determine a competitive assessment and a strategic direction. From there, we develop user personas and incorporate usability testing on all project functions. Once the process is complete, we analyze and interpret the data collected through our analytics department.

But our journey doesn’t end there. We take advantage of cutting-edge tools like Google Analytics and Adobe Target, to determine exactly what is working and what can be improved. This isn’t just about numbers; it’s about actionable insights that move your brand forward. Our analytics department meticulously collects and interprets the data, providing you with a clear roadmap for success.

What sets us apart is our commitment to putting your ideas to the test with multivariate A/B testing. By tracking visitor interactions with dynamically changing site content, we ensure your marketing decisions are grounded in real user behavior, eliminating guesswork and assumptions.

And we don’t stop at quantitative data. Starkmedia integrates survey tools like Foresee to gather targeted feedback from site visitors, offering a valuable glimpse into their experience. It’s about creating a seamless journey for your audience, backed by data at every turn. Choose Starkmedia and transform your brand with the precision of data-driven excellence.

We leverage data and insights to understand your audience and drive your brand’s strategy. Beginning with market research and keyword analysis based on your particular project, our teams are able to determine a competitive assessment and a strategic direction. From there, we develop user personas and incorporate usability testing on all project functions. Once the process is complete, we analyze and interpret the data collected through our analytics department.

Utilizing Google Analytics and Adobe Target, we determine exactly what is working and what can be improved.

Usability Testing

When operating multivariate A/B testing to track visitor interactions with changing site content, your marketing ideas can be vetted by actual users and decisions made based on data rather than guesswork and assumptions.

Survey Integration

Receiving targeted feedback from site visitors can be a valuable tool in understanding user experience. Starkmedia has experience integrating tools, such as Foresee, which display and accept targeted survey responses at key points in a visitor’s session.