Kentico recently named the World Dryer website, implemented by Starkmedia, as one of the top 10 websites for December 2018. As a Kentico Silver Partner, we continue to utilize this CMS as a way to guarantee personalized and unique customer experiences.
The new World Dryer site not only offers a wide variety of high-quality product selections but also a vast amount of resources for customers. From integrations to easy navigation, the new World Dryer site has improved efficiency and functionality to better serve their buyers.
Background
Started in 1951, World Dryer has specialized in creating innovative and advanced air dryers to optimize any bathroom space. World Dryer shoots to find another way to improve the user experience and maximize the restroom space.
Goals
World Dryer’s goal is to improve user experience by developing dryers that are quieter, faster, more sanitary and efficient, and at the lowest cost of ownership. Starkmedia kept this in mind and at the front of their design when building the new website. One goal that Starkmedia focused on was the paper-to-air conversion value proposition and showing their customers the benefits of using a World Dryer hand dryer.
Challenges
World Dryer’s customers can be business owners, architects, contractors or distributors making this site need to have unique user profiles in mind allowing easy navigation of the site and relevant resources for each profile. Another challenge was connecting vendors to the products through the Buying Guide and Sales Calculator in regards to figuring out the most effective user experience to use on the website.
Solution
Market Track was used to link each product to a potential vendor and inform the customer of whether or not the product was in stock. In addition to Market Track, a Buying Guide was created to funnel sales prospects to the exact dryer that they may be looking for based on simple and informative questions. Once the product is chosen, the customer can use the Savings Calculator to determine the annual cost of using the product in contrast to traditional paper towel expenses. These integrations greatly improved upon the user experience by offering customized features for their client base.
Results
The new site not only offers a wide variety of high-quality product selections but also a vast amount of resources for the customers. From integrations to easy navigation, the new World Dryer site has improved efficiency and functionality to better serve their buyers.
Key Criteria for Choosing Kentico
With leveraging the Kentico platform, Starkmedia was able to utilize key Kentico components and features that helped implement a new website.
- Intuitive CMS interface
- Multiple contributor levels
- Large file management capabilities
- User management
- Marketing Automation
If you are interested in learning more about how Starkmedia can help improve your online presence, contact us today!
