Starkmedia is proud to announce the launch of the new website for Avantax. Avantax is a pioneer in tax-smart investing offering financial planning, wealth management, and retirement planning services.
The website redesign goal included strategic consultation and graphic services to deliver responsive designs for each of the entities that complement updated brand standards and a best-in-class user experience for distinct consumer and financial professional audiences.
Utilizing Contentful, a headless content management system, our development team created an intuitive and modular content authoring experience that offers flexibility in page creation while retaining rigid design standards. Other key goals for this site redesign included:
- Improved natural search performance adhering to SEO best practices
- Improved analytics and goal tracking implementation
- Integrating with third-party Juicer to create a social hub that allows curation of recent posts across multiple platforms and improves following and sharing
- Integration with both Pardot and Salesforce Marketing Cloud for lead capture and paid search landing pages
If you are interested in revamping your brand’s website, contact us today. We have a team of strategists, designers, and developers ready to help move your brand forward.
