Lead-Focused Drupal Web DevelopmentAvantax

Starkmedia strategically revamped Avantax’s Drupal website to help them refine their messaging and tailor their web presence to more specific target audiences. Avantax’s previous website had a broad focus, attempting to appeal to a general audience. However, their key demographic consisted of highly specialized financial professionals with distinct needs and preferences. We customized their digital presence to focus on particular groups within the financial advisor community by enhancing site navigation and aligning content to appeal to these audiences.

Our partnership with Avantax was deliberate. We worked closely with them to create personalized messaging and customer journeys for their target audiences. We integrated clear calls to action (CTAs) throughout the site and developed contact forms tailored to different segments. Additionally, our partnership involved seamless integration with Salesforce Marketing Cloud to optimize lead capture and refine paid search landing pages.

Starkmedia created an aesthetically pleasing, user-friendly website that aligns with Avantax’s new branding. By incorporating their new brand colors and textures, we brought Avantax’s vision to life. Additionally, we provided them with modular templates in the backend, making content management efficient and effective. Through our collaboration, Avantax gained a website that effectively supports its business objectives and enhances customer acquisition.