Brands invest thousands to drive traffic to their websites, but most visitors never make it through checkout. In fact, according to the Baymard Institute, the average cart abandonment rate in 2025 is 70.19%. That number isn’t just a statistic. It’s lost revenue, wasted ad spend, and a clear sign that something in your customer experience …
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It’s not uncommon for websites to stay live for years with minimal updates. Although that might seem cost-effective, an aging site can undercut your performance, weaken security, and create user experience issues for your users over time. What worked five years ago may now hold you back, limiting search visibility and quietly turning away potential …
Read More “Your Website Was Built to Last (But Not Forever)”
SEO is not a one-time fix. If your website’s optimization is months or even years old, you are already losing visibility and potential customers. Search engines evolve quickly, and what worked last year might already be outdated. Many businesses invest in SEO once and assume it will continue to deliver results, but without ongoing adjustments, …
Creating a successful website starts long before design or development. It begins with a solid strategy and research phase, setting the stage for your site to meet user needs while aligning with business objectives. Here’s how to do it right. Why Strategy & Research Are Crucial A well-planned strategy and research phase lays the foundation …
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Today’s marketers can influence consumer behavior through many channels. Direct, Social, Paid Search, Email, Display, and Organic Search are just a part of the framework that makes up available consumer touch points. This brings tech-savvy marketers closer to the customer than ever before. But there is a problem. Many of us have been led to …
Read More “Why Your Marketing Channels Should Work Together (And How to Make It Happen)”
