Building a Successful Website: Strategy & Research

Creating a successful website starts long before design or development. It begins with a solid strategy and research phase, setting the stage for your site to meet user needs while aligning with business objectives. Here’s how to do it right. Why Strategy & Research Are Crucial A well-planned strategy and research phase lays the foundation …

Why Your Marketing Channels Should Work Together (And How to Make It Happen)

Today’s marketers can influence consumer behavior through many channels. Direct, Social, Paid Search, Email, Display, and Organic Search are just a part of the framework that makes up available consumer touch points. This brings tech-savvy marketers closer to the customer than ever before. But there is a problem. Many of us have been led to …

A Strong Company Portfolio Presentation for Eagle Materials

As a leader in construction materials, Eagle Materials (NYSE: EXP) needed a corporate website that reinforced its market position while improving brand image alignment, user experience, and search visibility. Starkmedia delivered a powerful Drupal site designed for long-term scalability, security, and seamless content management. Improved Search Rankings for Every Subsidiary The new website strengthens Eagle …