One way to make your website more inviting to a wider audience is through translation. If you are willing to invest time and money to translate the content in your website into another language, you will be able to reach out to new potential customers.
65% Prefer Content In Their Native Language Even Among People With High Proficiency in English
Translation can also improve your search engine optimization. By translating your website into another language, you will be adding a lot more valuable site content. Translating your website can also help increase site conversions. Users are more likely to buy from a website or web shop if content is written in their native language. Foreign speaking customers will spend longer on your website and be more engaged.
Translating your website also gives you the opportunity to adjust your content for cultural backgrounds and local languages, making it easier for users to browse content and find what they are searching for. If you’re looking to grow your business through translation, contact us today. We’re happy to help answer any questions you may have with increasing your website’s global reach.
