A crucial facet that many websites often overlook is the Frequently Asked Questions (FAQ) section. The FAQ section is a great place to address common customer questions and concerns to educate potential customers on your business.
An important distinction to make is that the “About” section is where you can share the in-depth story about your brand, while the FAQ section is reserved for specific details. These details can range from general product information to business operations.
What Should It Look Like?
A well-thought-out and strategically executed FAQ section should act as the primary resource for customers looking for answers before they contact you directly with further questions. In addition, FAQ sections should be:
- Informative
- Specific
- Clear and concise
- Include varieties of questions
- Provide smart Search Engine Optimization (SEO) content and page structure
- Easily located on the website
A highly effective FAQ section can serve you well by not only informing your customers but also generating a higher standard of business. With a strong FAQ section, customers can make better, more informed decisions on how they move forward and can ask the right questions they need in order to do business with you. Some of the benefits of implementing an effective FAQ section include:
- Improved SEO and site navigation
- Alleviate customer purchasing anxiety
- Relieve some burden on customer support (i.e. fewer support emails)
- Build and earn trust with your customers
- Satisfying customer curiosities
You can enhance your FAQ section through the use of specialized platforms. Two of the most popular customer support platforms are Zendesk and NetSuite Customer Service Management. Both platforms are designed to lower costs, raise productivity, and increase customer satisfaction. These can be an efficient method of utilizing multiple avenues to generate clarity and understanding with the business by doing most of the heavy lifting in your customer support department.
If you are interested in creating an effective and successful FAQ section on your site, Starkmedia can help you figure out the right path and implement one for you. Contact us today!
