How do you measure success? When it comes to your website, analytics platforms are some of the most powerful tools available, the most popular of these being Google Analytics. Just like your website, Google Analytics is on 24/7, compiling data that can be an incredibly valuable asset in assessing your digital marketing efforts. Make Informed …
As the holidays quickly approach, consumers are preparing by completing their gift-shopping early. For many, this means that they save time by shopping online. For you, this means that you should be utilizing available analytics to understand how best to reach your customers. Perhaps you already use analytics to calculate conversions and predict future trends-but …
The landscape of digital is vastly changing. Almost every digital experience can now be measured and analyzed through the data available to every organization. Analysts no longer have the time for answering ad hoc requests from internal departments. Marketers and analysts are not only expected to use dashboards to report on past performance anymore, but …
Read More “Get More Out of Your Data with Better Dashboards”
Google’s new update makes it easier than ever to track anything and everything you’d like by giving you the ability to create custom dimensions and metrics that may not be in the default implementation.
