How HubSpot Connects Websites, Content, Sales, and Customer Data

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More businesses are starting to build their websites on HubSpot because they want their website, marketing, sales, and customer data connected in one place. Instead of managing a separate website platform, CRM, marketing tools, and reporting systems, HubSpot allows businesses to manage it all together. That connection makes it easier to track customer activity, update …

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Why Your Google Business Profile Matters for Local SEO

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When people search for a business locally, your Google Business Profile is often their first impression. Before they ever visit your website, they’re looking at your reviews, photos, hours, services, and overall reputation directly from Google Search or Maps. Google Business Profile remains one of the most important parts of local SEO and digital marketing. …

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Rebuilding the Customer Portal for Filtration Concepts, Inc.

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Filtration Concepts, Inc. needed a customer portal that could keep up with how their business actually runs. Their existing proprietary platform was costly and no longer well suited to customer needs like multi-location equipment management, maintenance-based reordering, and account-specific pricing. Starkmedia built a custom portal on Drupal that gave FCI’s customers a cleaner, more capable self-service experience. What We …

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Why Your Marketing Channels Should Work Together (And How to Make It Happen)

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Today’s marketers can influence consumer behavior through many channels. Direct, Social, Paid Search, Email, Display, and Organic Search are just a part of the framework that makes up available consumer touch points. This brings tech-savvy marketers closer to the customer than ever before. But there is a problem. Many of us have been led to …

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Stop Missing Sales! Avoid Undelivered Submissions with Authentication

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Web forms are one of the most important ways to generate leads, send order confirmations, or gather customer feedback. However, if you aren’t receiving this crucial information, things can quickly get out of hand. If your form submissions have gone dry, email authentication could be the culprit! The Problem ESPs (email service providers) are tightening …

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How Understanding Your Customers Drives Results

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Customer data is pivotal to any business looking to increase online sales, expand its marketing strategy, or generate leads. Improve your customer experience and learn more about what’s working and what isn’t by focusing on the following tips. Website Tracking Tools One of the most useful tools for collecting data about your customers is your …

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At a Glance: Dealfront’s Leadfeeder

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Dealfront’s Leadfeeder is a B2B intent data platform that shows site owners the companies visiting their websites with valuable insights on their browsing activity. Every day potential clients visit your website, and for one reason or another, they don’t always make it onto your lead list. Leadfeeder helps identify who’s already visiting your website, turning …

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DeltaHawk Engines EAA AirVenture 2023 Campaign

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It has been an exciting year for DeltaHawk who recently received FAA certification for their flagship jet-fueled aircraft engine. As they wanted to create a splash at the annual EAA AirVenture event this year, which features the latest innovations and brands active in the aviation industry, Starkmedia was enlisted to create a paid search and …

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