Why Your Marketing Channels Should Work Together (And How to Make It Happen)

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Today’s marketers can influence consumer behavior through many channels. Direct, Social, Paid Search, Email, Display, and Organic Search are just a part of the framework that makes up available consumer touch points. This brings tech-savvy marketers closer to the customer than ever before. But there is a problem. Many of us have been led to …

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Stop Missing Sales! Avoid Undelivered Submissions with Authentication

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Web forms are one of the most important ways to generate leads, send order confirmations, or gather customer feedback. However, if you aren’t receiving this crucial information, things can quickly get out of hand. If your form submissions have gone dry, email authentication could be the culprit! The Problem ESPs (email service providers) are tightening …

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How Understanding Your Customers Drives Results

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Customer data is pivotal to any business looking to increase online sales, expand its marketing strategy, or generate leads. Improve your customer experience and learn more about what’s working and what isn’t by focusing on the following tips. Website Tracking Tools One of the most useful tools for collecting data about your customers is your …

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At a Glance: Dealfront’s Leadfeeder

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Dealfront’s Leadfeeder is a B2B intent data platform that shows site owners the companies visiting their websites with valuable insights on their browsing activity. Every day potential clients visit your website, and for one reason or another, they don’t always make it onto your lead list. Leadfeeder helps identify who’s already visiting your website, turning …

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DeltaHawk Engines EAA AirVenture 2023 Campaign

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It has been an exciting year for DeltaHawk who recently received FAA certification for their flagship jet-fueled aircraft engine. As they wanted to create a splash at the annual EAA AirVenture event this year, which features the latest innovations and brands active in the aviation industry, Starkmedia was enlisted to create a paid search and …

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At a Glance: Zendesk

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Customer relationship management (CRM) platforms are a great tool for businesses large and small to use in order to connect with customers. One great CRM is Zendesk, it makes customer service better while building software to meet customer needs and keeping your business in sync. Zendesk brings interactions with your customers together all on one …

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Tips On How To Grow Traffic As An Affiliate Publisher

September 27, 2022 - Updated

Affiliate Publishing is a type of marketing that allows you to benefit from professional networks and relationships with advertisers. As an affiliate publisher, you essentially play the intermediary role between the advertiser and the customer by utilizing your skill sets, network, or audience to complete a sale – or fulfill an advertising offer. Advantages of …

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Cleco Tool Campaigns

June 1, 2018 - Updated

Over its 120 year existence, the Cleco brand has become a global leader in manufacturing assembly solutions including DC electric and pneumatic assembly tools, and pneumatic power motors. Starkmedia partnered with Apex Tool Group, one of the largest manufacturers of professional hand and power tools in the world, to provide strategic, design and development services …

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At a Glance: The Salesforce Marketing Cloud

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Customer personalization is one of the most effective marketing methods to use but requires considerable time and effort to manage. Fortunately, Salesforce has the perfect platform to help you create personalized customer engagement. Today, we’d like to go over the Salesforce Marketing Cloud. Why choose the Salesforce Marketing Cloud? The Salesforce Marketing Cloud is a …

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