Category: Customer Relationship Management

Nurturing customer relationships is a never-ending balancing act. On top of creating promotions and offers for your customers, you must also handle the task of collecting, interpreting, and communicating customer data effectively. Since your brand depends on the loyalty of your customers, you naturally do your best to keep up with all things customer-related. However, …

Read More “At a Glance: Salesforce”

If you’re like many marketers, you may already be using a Customer Relationship Manager (CRM) like Salesforce, Netsuite, Microsoft Dynamics or any number of other tools. CRM tools are extremely powerful and have endless capabilities, but many businesses fail to utilize them to their full potential. Here are some key practices that will help you …

Read More “Optimizing your CRM”