Getting the Most from Your PPC Campaigns During Peak Seasons

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Winning consumer attention during these busy periods can be challenging. Whether it’s holiday shopping, back-to-school, or summer sales, businesses must strategically capture their audience at the right moment. That’s where an expertly crafted PPC campaign comes into play. At Starkmedia, we create precise, data-driven PPC strategies that help brands cut through the noise when it …

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Is Your Google My Business Profile Helping or Hurting Your Visibility?

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Did you know that according to SEMRush, 46% of all search users are looking for local goods and services? Google states that 76% of local searchers visit a physical location within 24 hours, and 28% of those searches result in a purchase.  No matter how active you are online or how much you prioritize your …

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Track Your Most Important Metrics at a Glance

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Want to access all your website’s most important metrics in one place? Are you curious about how your data can tell a more compelling story? Want to make data-driven decisions with confidence? With a customized analytics dashboard, you can effortlessly view all your most important metrics and KPIs anytime. Whether you’re interested in a daily, …

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Nurturing Leads From Trade Shows

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Developing a high-performing digital marketing strategy is a challenge. Starkmedia added marketing automation to DeltaHawk Engines’ digital strategy, simplifying the repetitive parts and ensuring new leads are nurtured in the background. With platforms like Salesforce Account Engagement (formerly Pardot), Starkmedia has automated recurring marketing tasks, freeing up valuable time for DeltaHawk’s sales and marketing teams. …

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How to Recover Organic Traffic After Google’s March 2024 Update

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Struggling with lowered site traffic after Google’s March 2024 update? You’re not alone—millions of site owners just like you are experiencing significant drops. Fortunately, we can help! What is Organic Traffic? Organic traffic refers to visitors who find your website through unpaid search results. Not to be confused with direct traffic, organic traffic is often …

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Overlooked and Underrated: The Value of Onsite Search

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Despite its critical role in digital marketing today, onsite search is often overlooked. Onsite search is a form of search limited to the contents of a site, unlike a search engine like Google which indexes pages from all over the web. Utilizing onsite search enhances user experience (UX), drives conversion rates, deepens understanding of user …

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How Understanding Your Customers Drives Results

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Customer data is pivotal to any business looking to increase online sales, expand its marketing strategy, or generate leads. Improve your customer experience and learn more about what’s working and what isn’t by focusing on the following tips. Website Tracking Tools One of the most useful tools for collecting data about your customers is your …

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At a Glance: Dealfront’s Leadfeeder

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Dealfront’s Leadfeeder is a B2B intent data platform that shows site owners the companies visiting their websites with valuable insights on their browsing activity. Every day potential clients visit your website, and for one reason or another, they don’t always make it onto your lead list. Leadfeeder helps identify who’s already visiting your website, turning …

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At a Glance: Hulu Ad Manager

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Hulu is the most popular ad-supported TV streaming service in the US, with 112 million monthly viewers. With streaming’s increasing popularity and declining cable demand, incorporating streaming ads into your marketing strategy is crucial. Hulu Ad Manager offers flexible budgets and effective audience targeting options, making it a great choice for expanding your business’s reach. …

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