How Understanding Your Customers Drives Results

Customer data is pivotal to any business looking to increase online sales, expand its marketing strategy, or generate leads. Improve your customer experience and learn more about what’s working and what isn’t by focusing on the following tips. Website Tracking Tools One of the most useful tools for collecting data about your customers is your …

At a Glance: Dealfront’s Leadfeeder

Dealfront’s Leadfeeder is a B2B intent data platform that shows site owners the companies visiting their websites with valuable insights on their browsing activity. Every day potential clients visit your website, and for one reason or another, they don’t always make it onto your lead list. Leadfeeder helps identify who’s already visiting your website, turning …

At a Glance: Hulu Ad Manager

Hulu is the most popular ad-supported TV streaming service in the US, with 112 million monthly viewers. With streaming’s increasing popularity and declining cable demand, incorporating streaming ads into your marketing strategy is crucial. Hulu Ad Manager offers flexible budgets and effective audience targeting options, making it a great choice for expanding your business’s reach. …

DeltaHawk Engines EAA AirVenture 2023 Campaign

It has been an exciting year for DeltaHawk who recently received FAA certification for their flagship jet-fueled aircraft engine. As they wanted to create a splash at the annual EAA AirVenture event this year, which features the latest innovations and brands active in the aviation industry, Starkmedia was enlisted to create a paid search and …

Enhancing Your On-Site Search Experience

Creating a website filled with rich content that is relevant to your visitors and customers is only the beginning. Helping visitors find information quickly and avoiding frustration is vital for a positive user experience and often overlooked. Having well-organized, customized on-site search results attract and retain your audience for your products or services. Starkmedia has …

A Guide to Waze Advertising

Looking to boost your business’s visibility and drive customers to your front door? Waze advertising might be the perfect solution. With its unique in-car audience and powerful targeting capabilities, Waze offers a range of advertising options to help you achieve your business objectives. Let’s explore how Waze advertising can benefit your brand. Drive Customers to …

Is Geofencing Right for Your Business?

Digital marketing gives marketers a wide variety of options for getting messages and promotions in front of customers. Geofencing is a great way to help your brand gain visibility. Geofencing allows digital marketers to target mobile devices based on a specific location that could include your competitors. Geofencing works by establishing a radius around a …

Business Messages via Google Maps and Search

Google recently announced that they have updated and expanded Business Messages to support all business types and offer them the ability to integrate Business Messages directly with their customer service platform. Google’s Business Messages, via Google My Business, are a great way to connect with your customers and get your promotions and business information straight …