In a post we published back in January, we discussed the benefits of mobile marketing and how to begin planning a mobile marketing strategy. Maybe you’re currently stuck in the planning stage of your own mobile marketing campaign: you’ve identified your audience, but you haven’t settled on how to reach them just yet. Although your options …
When it comes to gated content and ungated content, many people have a lot to say about the benefits and drawbacks of each. Gated content requires readers to submit their personal information in order to access the content; ungated content is free to anyone without that added requirement. While most deliberate over which kind of …
Have you ever followed a brand only to find that they hardly post? When companies don’t provide content consistently, they miss grand opportunities for social engagement and run the risk of losing customers. Providing consistent content that is fresh and interesting isn’t the easiest thing to do, yet it has to be done. But how …
Companies have to think outside the box to find innovative ways to remain relevant and increase sales. One of the strongest ways to increase sales is through word-of-mouth. Positive words from a customer to the public have the potential to garner more interest, create a larger audience and increase sales. Gone are the days when …
If you’re a company on a budget, blogging generally falls into the “Is it necessary? Maybe not right now” category. You’re probably thinking about the time, money, and upkeep that would come with a blog, and writing it off as an unnecessary burden. However, if done correctly, blogging can enhance customer and industry perception, increase …
When it comes to setting a digital marketing budget, many factors contribute to its overall success. While there is no cookie-cutter list of best practices for budgeting, here are a few universal tips that every business should consider when budgeting, regardless of size or industry. 1. Establish clear objectives Before you can allocate a marketing …
Affiliate Marketing is a widely used marketing strategy that gives incentive for influencers to tap into their own networks to market your products or services and drive your sales. At its core, Affiliate Marketing is about the relationship between 3 parties: the advertiser (your business), the publisher (affiliate), and the consumer.
2015 is here and resolutions are being made. It’s time to take a long, hard look at the digital campaigns that ran throughout the past year, (including Paid Search, Social, Display & Email), and identify areas to improve this coming year. Starkmedia’s digital strategy team sat down and brainstormed a few things digital advertisers must …
Many of us have been led to believe that the channels we use to target our audience work separately from each other-in silos. In reality, the customer journey is far more complex than that.
As our communication channels continue to fill with clutter, it has become increasingly important to organize your marketing efforts into a comprehensive and cohesive calendar. A good Marketing Calendar can be the key to a successful strategy by: • Providing clarity & vision for tracking and achieving goals • Avoiding duplication of efforts while running …
