At A Glance: Shopify

When it comes to eCommerce, one of the most popular entry-level platforms to use is Shopify. The company reports that it has more than 600,000 merchants and over 1,000,000 buyers using its extensive platform infrastructure and growing every year. It is no secret that Shopify has many attributes that make it a valuable eCommerce platform. …

Selling on Amazon

Last week, we introduced Fulfillment by Amazon and discussed its beneficial features and how it integrates with Magento. This week, we’d like to go over Selling on Amazon, an Amazon feature that allows you to sell products to consumers through Amazon’s online marketplaces and do your own fulfillment. This service, which is also compatible with …

Fulfillment by Amazon

Over the next two weeks, we will discuss two different Amazon services that can impact your e-commerce results. This week, we’d like to introduce you to Fulfillment by Amazon (FBA), an Amazon service that allows you to fulfill orders through their online marketplace. We will also look at how integrating FBA with Magento can strengthen …

Why Your Ecommerce Strategy Needs Affiliate Marketing

Have you ever looked at your brand’s analytics and thought, “We can do better”? You know that your products are some of the best available, but somehow your promotions aren’t reaching your intended audience. If this is the case, then you might be overlooking one of your most powerful marketing tools: affiliate marketing. Through affiliate …

At a Glance: Magento

Do you struggle to manage your brand’s ecommerce effort? In addition to creating an amazing marketing strategy and using a lot of time and energy to promote your brand, you also have to manage content, promotions and products for ecommerce. We know that most brands don’t have the time or resources to do everything needed …