We live in a world in which instant gratification is demanded rather than preferred. Consumers know what they want, and will spend their money where they can get it the fastest. With that being said, it comes as no surprise that one of the most common explanations for cart abandonment is a lengthy checkout process. …
With 61% of customers reading online reviews before making a purchase decision, consumer reviews have become a crucial tool for ecommerce retailers. There are many benefits of incorporating consumer reviews into your site. If you’re not doing it yet, here are some reasons you should be: 1. User reviews increase conversions. What better way to …
For digital marketers, forms are a key part of an inbound strategy. But forms are not always as straightforward or effective as they could be. Although your website might boast clear calls to action and great landing pages, your forms may be limiting your conversion rate. Here are five simple ways you can optimize your …
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Everyone from ecommerce stores to financial institutions to non-profit organizations can benefit from testing the user experience. Layout, design, and copy combination can effectively convince users to take an action (completing a purchase, joining an email list, etc). And yet, a recent study found that 71% of marketers are not testing their user experience. Some …
Ecommerce retailers are always looking for ways to increase conversions to improve their bottom-line. Offering promotional codes is one simple way to motivate customers to complete a purchase, and there are several ways to leverage them to get the maximum impact. Here are some strategies that can help you get the most out of your …
As marketers, we dedicate a lot of time and resources to getting people to our site (organic search, paid search, display ads, etc.). However, even websites with great visibility across multiple channels may be losing out on conversions due to weak internal site search. According to a recent study, over 30% of ecommerce visitors will use internal …
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In the wake of several major data breaches in 2014, online retailers are paying more attention to customer confidence than ever before. According to a recent survey, 19% of consumers won’t shop online because of security concerns. Of those who do shop online, at least half of them voice concern about security. Offering an alternative …
A crucial component of your business’s success is your ability to sell online. In order to have a robust online sales operation, you need to have a shopping cart solution that meets your needs. Starkmedia clients have seen great success using several different ecommerce platforms. Here, we will highlight some key features of the two …
Savvy marketers know that driving traffic to your site is only half the battle. Once a visitor gets to your site, the challenge becomes getting them to complete a conversion. For ecommerce sites, a major hurdle to completing a sale is shopping cart abandonment – when shoppers add items to their online shopping carts but …
It’s no secret that in order to be profitable, you need to make sales. The only way to make sales is to get your products in front of your clients. However, businesses that only utilize one ecommerce vehicle (their own ecommerce sites) could be missing out on valuable traffic and sales conversions. Since many ecommerce …
