Category: E-Commerce

Effective Customer Acquisition With Referral Marketing For the second time this year (and in history), social media has beaten out search as the top source of referral traffic to web content. Industry leaders are capitalizing on this trend by giving their customers a voice. To do this, they are implementing referral marketing campaigns using SaaS …

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Big data has become the buzzword within the digital marketing community – and rightfully so. The way we approach the abundance of data an organization has at their fingertips about their customers is the fundamental challenge that marketers face today. Marketers need to understand what questions can be asked and answered with big data or …

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