Nurturing Leads From Trade Shows

Developing a high-performing digital marketing strategy is a challenge. Starkmedia added marketing automation to DeltaHawk Engines’ digital strategy, simplifying the repetitive parts and ensuring new leads are nurtured in the background. With platforms like Salesforce Account Engagement (formerly Pardot), Starkmedia has automated recurring marketing tasks, freeing up valuable time for DeltaHawk’s sales and marketing teams. …

DeltaHawk Engines EAA AirVenture 2023 Campaign

It has been an exciting year for DeltaHawk who recently received FAA certification for their flagship jet-fueled aircraft engine. As they wanted to create a splash at the annual EAA AirVenture event this year, which features the latest innovations and brands active in the aviation industry, Starkmedia was enlisted to create a paid search and …

At a Glance: HubSpot

HubSpot is a cloud-based customer relationship management (CRM) platform designed to help sales and marketing teams generate more qualified leads. HubSpot developed one platform where all of your company’s digital marketing efforts can now be housed. In addition to housing your prospect and customer data, the platform also offers services from hosting your website, to …

Marketo Marketing Automation Project for EVERSANA

When EVERSANA, a leading independent provider of commercial services to the life science industry, was seeking a partner to improve the design and content strategy of their campaign landing pages, they turned to Starkmedia for help and expertise. Their campaign landing pages are housed within Marketo, a marketing automation software that focuses on lead management, …

Pardot Marketing Automation Project for DeltaHawk Engines

When DeltaHawk Engines, an aircraft engine manufacturer based in Racine, Wisconsin, was looking for a creative way to drive potential new customers to their site, they turned to Starkmedia for help and expertise.  After assessing DeltaHawk’s needs and goals, our team provided strategy, design, and development on a marketing automation campaign that captured new prospects …

At A Glance: Kentico

Kentico Technology is an all-in-one CMS, E-Commerce, and Online Marketing platform that allows you to create cutting-edge websites and fully optimize your digital customers’ experiences across multiple channels. Most importantly, Kentico saves you time and resources so you can accomplish more. With more unique functionality than other vendors, Kentico’s .NET Web Content Management (WCM) solution …

Cleco Tool Campaigns

Over its 120 year existence, the Cleco brand has become a global leader in manufacturing assembly solutions including DC electric and pneumatic assembly tools, and pneumatic power motors. Starkmedia partnered with Apex Tool Group, one of the largest manufacturers of professional hand and power tools in the world, to provide strategic, design and development services …

Nicolet College Case Study

Starkmedia recently worked with Nicolet College in Rhinelander, Wisconsin to develop a marketing automation campaign specifically targeting adult learners. Starkmedia recommended using Pardot with the existing Salesforce platform used by the college. Due to an aging population in the college’s geographic area, it seemed imperative to target the 25-30-year-old population to get them re-engaged with …

At A Glance: Marketo

Marketo’s powerful marketing automation software allows brands to market themselves while personalizing and automating programs at the same time. Marketing automation platforms are some of the best tools available to businesses that want to do more to expand their marketing strategies. These platforms are extremely useful for running campaigns, nurturing leads, and conducting other marketing …