Paid Search Archives

Getting the Most from Your PPC Campaigns During Peak Seasons

November 21, 2024November 21, 2024

Winning consumer attention during these busy periods can be challenging. Whether it’s holiday shopping, back-to-school, or summer sales, businesses must strategically capture their audience at the right moment. That’s where an expertly crafted PPC campaign comes into play. At Starkmedia, we create precise, data-driven PPC strategies that help brands cut through the noise when it …

At a Glance: Hulu Ad Manager

March 1, 2024July 19, 2024

Hulu is the most popular ad-supported TV streaming service in the US, with 112 million monthly viewers. With streaming’s increasing popularity and declining cable demand, incorporating streaming ads into your marketing strategy is crucial. Hulu Ad Manager offers flexible budgets and effective audience targeting options, making it a great choice for expanding your business’s reach. …

DeltaHawk Engines EAA AirVenture 2023 Campaign

September 1, 2023September 7, 2023

It has been an exciting year for DeltaHawk who recently received FAA certification for their flagship jet-fueled aircraft engine. As they wanted to create a splash at the annual EAA AirVenture event this year, which features the latest innovations and brands active in the aviation industry, Starkmedia was enlisted to create a paid search and …

Google’s Performance Max Campaigns

May 25, 2022December 16, 2022

Performance Max campaign is a new Google Ads campaign that will improve your advertising strategy through the power of automation in machine learning. The primary objective is to generate leads, drive online sales, and in-store visits without using the Google Merchant Center product feed. With Performance Max being a goal-based campaign type that uses machine …

At a Glance: YouTube Advertising

June 16, 2021January 24, 2023

YouTube Advertising reaches potential customers and has them take action when they watch or search for videos on YouTube. It is great for every type of business since it can work with any budget and offers a variety of formats. The three formats of ads that are available are Awareness, Consideration, and Action. Awareness are …

Yelp Ads Attract a Steady Stream of New Leads

May 11, 2021January 24, 2023

Yelp offers a number of ways to enhance your business. Yelp provides services that can impact your business and extend your customer reach with just a few steps. Search Ads and Enhanced Profiles are a couple of ways Yelp can help promote your business. Search Ads help grow your business and make it easier for …

Advertising on Spotify

May 8, 2019May 8, 2019

Is your company looking for a way to reach new customers? With advertising on Spotify, your brand can be heard by a broad audience. Advertising on Spotify is easier than you think, thanks to Spotify Ad Studio. To create an audio ad, all you have to do is write a script and Spotify will do …

YouTube Advertising

April 22, 2019

Struggling to think of new ways to reach customers and grow your business? Advertising on YouTube may be the solution. In this digital age, video content is an extremely valuable resource for getting your business’ name out there and expanding your reach. With YouTube advertising, you are guaranteed to get eyes on your ads and …

Identity-Based Pay-Per-Click Marketing

January 26, 2018 - Updated

Google AdWords has delighted digital marketers with their customer match targeting, which allows you to target advertisements toward specific people based on their phone number and email address. It also allows you to reach out to new users similar to your customer lists with its similar audience targeting. Think of social media sites such as …