Creating events through Google My Business (GMB) enables you to optimize your Business Profile and this can increase attendance at your business’ events. Like all posts on GMB, the events you create can be discovered through Google Search results and Google Maps. By adding events to your Business Profile, you can attract users to your …
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SEO audits assess how well your site is optimized for search engines by identifying issues that could impact visibility and ranking. They’re essential for keeping your website in top shape and ensuring its success in search. The Elements of an SEO Audit Technical Analysis Technical analysis is one of the most important aspects of an …
Did you know that according to SEMRush, 46% of all search users are looking for local goods and services? Google states that 76% of local searchers visit a physical location within 24 hours, and 28% of those searches result in a purchase. No matter how active you are online or how much you prioritize your …
Read More “Is Your Google My Business Profile Helping or Hurting Your Visibility?”
Struggling with lowered site traffic after Google’s March 2024 update? You’re not alone—millions of site owners just like you are experiencing significant drops. Fortunately, we can help! What is Organic Traffic? Organic traffic refers to visitors who find your website through unpaid search results. Not to be confused with direct traffic, organic traffic is often …
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Despite its critical role in digital marketing today, onsite search is often overlooked. Onsite search is a form of search limited to the contents of a site, unlike a search engine like Google which indexes pages from all over the web. Utilizing onsite search enhances user experience (UX), drives conversion rates, deepens understanding of user …
Read More “Overlooked and Underrated: The Value of Onsite Search”
Starkmedia is excited to unveil our new revamp and re-platform of Medalcraft Mint’s website. Medalcraft Mint, a renowned and award-winning producer of die-struck medals, coins, and other commemoratives, just underwent a fresh, new rebrand. At Starkmedia, we partnered with Medalcraft to create a dynamic and up-to-date website perfectly aligned with their rebranding. SEO Focused Medalcraft …
Local Search Engine Optimization (SEO) is a specialized branch of SEO that focuses on optimizing your online presence to increase local traffic, visibility, and brand awareness. It is particularly important for businesses with physical locations or those serving specific geographic areas. Local SEO involves optimizing your Google Business Profile, finding local keywords, creating locally relevant …
Creating a Google Business Profile is an effective way for businesses to gain visibility on Google. However, creating a Business Profile alone does not give you the ability to manage and edit it. In order to manage your Business Profile, you will also need to create a free Google My Business account. A Google My …
If you plan to host an event, you can help people discover your events by utilizing Google’s powerful search algorithms to drive organic traffic to your website. But, how exactly do you get interest for your listed event on Google? Google Event Listing and Showcase are the answers. Thinking about hosting a seminar, or a …
Semrush is an all-in-one tool for improving online visibility and discovering marketing insights for your company. At Starkmedia, we are here to walk you through these insights to understand your target audience not only to improve your website, but also to improve your digital marketing efforts. Today we would like to discuss how we can …
