If you plan to host an event, you can help people discover your events by utilizing Google’s powerful search algorithms to drive organic traffic to your website. But, how exactly do you get interest for your listed event on Google? Google Event Listing and Showcase are the answers. Thinking about hosting a seminar, or a …
Semrush is an all-in-one tool for improving online visibility and discovering marketing insights for your company. At Starkmedia, we are here to walk you through these insights to understand your target audience not only to improve your website, but also to improve your digital marketing efforts. Today we would like to discuss how we can …
Now more than ever, it is important to communicate with your customers about the current state of your brand. That’s why it is essential that your business has a Google My Business (GMB) profile and that it is up to date with the latest information. If you don’t already have a GMB profile, now is …
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Every day, people turn to search engines to get their questions answered, whether it’s asking where the nearest restaurant is or how to optimize their search engine results. As a business owner or marketer, the goal is the same: drive traffic to your website and convert site visitors into customers. The Value of a Blog …
Google recently announced new updates to Google My Business (GMB) that are designed to help your business show off its identity. These updates and features give you the ability to personalize your Google Business Profile and draw in more customers by offering deals directly in GMB. The new, exciting features include: Short names: You can …
Google My Business (GMB) has many different features designed to help businesses succeed, but one that is often overlooked is Google Q&A. By responding to the questions posted to your brand’s Business Profile on Google, you can attract potential customers to your storefront and save yourself valuable time. To find Google Q&A, search for …
Blogging is an underlooked form of marketing that is both inexpensive and extremely effective if utilized properly. Having a blog on your company’s website, and posting to it regularly, can bring your website more visibility online. Here are four reasons why you should consider adding a blog to your website: 1. Blogging Can Improve Your …
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If you’ve set up your free Business Profile on Google and are making posts on Google My Business (GMB), then you’re making great steps towards improving the search results for your local business. Today, we’d like to discuss Insights on GMB and how reviewing Insights can help you better understand your customers and how you …
Read More “Understand Your Customers Better with Google My Business Insights”
Google My Business (GMB) is a great, free way to drive traffic to your local business—if you are utilizing all the features provided. With GMB, you can engage with customers and keep them updated and informed. Today, we would like to discuss creating posts on GMB and the value they can provide your business …
When you search for a business on Google, you may see information about that business on the right-hand side of the search engine result page. In this panel, a Business Profile will appear which may include the store’s phone number, store hours, a link to their website, directions to the storefront, and more. A Google …
