Google Analytics will help you understand your customers’ journey and interactions with your website. Regardless of your site goals are to increase profits or expand your reach, Google Analytics can help. The benefits of utilizing Google Analytics can be represented in these 5 main categories based on your industry’s ability to make calculated, informed decisions. …
In a few weeks, the holidays will be upon us and the yearly shopping frenzy will ensue. For businesses, this season presents a unique opportunity to create conversions and build consumer audiences. If you haven’t started planning your holiday marketing strategy yet, now is the time to begin. A great way to start preparing for …
Right now, partnering with Amazon seems to be a smart move for many businesses. Amazon has seen additional market share over the past few months, with acquisitions of companies like Whole Foods. However, this doesn’t mean that working with Amazon comes without its challenges. Like any search engine you use to advertise your products or …
In recent years, brands have moved away from using organic SEO to generate traffic in favor of paid search and social media. Although these types of digital marketing can provide good results, organic SEO can help your brand in ways they can’t. In this post, we’d like to explore why organic SEO matters. Give Your …
Several months ago, Google announced its plans to switch to mobile-first indexing. Since then, there has been a lot of discussion held by marketers and webmasters alike on the effects Google’s new mobile-first policy will have. In case you are unfamiliar with it, mobile-first indexing will change how websites are ranked: rather than looking to …
According to Search Engine Journal, the Google search algorithm updates between 500 and 600 times a year, and has made nine significant updates in the last two years. One of the most recent updates, which was unconfirmed by Google, was released earlier this year and generally affected spam websites. These facts might seem benign, but if …
Search engine algorithms, which determine website rankings, change constantly. Between trends, standard methods and best practices, as search evolves, so does search engine optimization. Because of SEO’s constant changes, it is easy to believe almost anything you hear about it. We all want to follow best practices and try new trends for an up to date, …
Targeting keywords in an effort to help your site rank on search engines is a process that never ends, especially because keywords constantly rise and fall in the rankings. Whenever that happens, you are faced with an entire site filled with changes that need to be made in order to retain high search rankings. There …
Read More “Targeting Low Volume, Long Tail Keywords for SEO”
When is the last time you did a site crawl for potential problems? It could be something as simple as broken links (404 errors), which are an inevitable part of owning or managing a website. As common of an occurrence as they can be, redirects and broken links shouldn’t be ignored. The problem with them …
Read More “Can Redirects and 404 Errors Harm Your Search Rankings?”
Landing pages are a great way to generate more traffic, create leads and even increase online sales. Landing pages are sometimes found through search, but are often accessed by clicking a link in a targeted email or advertisement. Pages that are developed to increase site traffic must be SEO friendly, so that they can be …
Read More “Should Landing Pages Be SEO-Focused, Conversion-Focused or Both?”
