There are different factors that contribute to a customer’s overall satisfaction with a website. Consistently updating content, eye-grabbing website design and overall functionality are great – but if your website takes too long to load, views may never get to experience all of the bells and whistles that are in store for them. That’s right; …
If there’s a key to success in the ever-changing world of search engine marketing, it’s the ability to be resilient. This idea is particularly relevant in light of Google’s latest update. For those of you who haven’t noticed, Google has revised its search engine results pages (SERPs) in a way that affects both paid and …
If you’re a locally focused business, you already know the importance of ranking highly in local search engine results pages. What you might not know is how big of an impact your Google My Business page can have, and how it directly affects your SEO performance. With 61% of searchers considering local results to be more relevant …
If you’re like a lot of companies, at some point in time you’ve made one significant effort to optimize your organic search performance, and haven’t done much since. While it’s good that an effort has been made, search optimization results are best achieved through constant monitoring and adjusting. Not only should SEO be consistently watched …
While there are many platforms out there to help businesses succeed in search, not many provide the software, tools, and resources like our friends at Moz. The Seattle-based company was founded in 2004 as a SEO consulting firm, and since has grown into one of the most well-respected and informational establishments in its category. Moz provides its …
The focus on SEO continually becomes less technical and more about simply writing great content that your audience wants to read and engage with. In order to win in Search, brands have to know what content their target audience craves and how to write it. Enter: keyword research.
Late last year, Google introduced a “Mobile-Friendly Test” which allowed companies to test the responsiveness of their websites. Given that more than half (60%) of all Google searches currently come from mobile devices, it only makes sense for Google to further prioritize the importance of a mobile experience. As of April 21, 2015, the new …
Read More “New Google Algorithm Will Penalize Websites That Are Not Mobile-Friendly”
We all know that slow sites are annoying for users. But having a slow site affects more that just the user experience — it also affects your search ranking. Google has been using page load times as a factor in search ranking algorithms since 2010, citing the simple fact that “faster sites create happy users.” …
Read More “Is your website loading slowly? How does this impact your Google search ranking?”
