Semrush is an all-in-one tool for improving online visibility and discovering marketing insights for your company. At Starkmedia, we are here to walk you through these insights to understand your target audience not only to improve your website, but also to improve your digital marketing efforts. Today we would like to discuss how we can …
Instagram Shopping offers a set of features where customers can easily shop through your brand’s photos and videos. Utilize collections on Instagram to customize your shop by curating products into themes such as new arrivals, seasonal trends, etc. Provide customers with relevant information on your product detail page by adding information such as pricing and …
Instagram Stories have become an increasingly popular avenue to share content on social media. Since Snapchat released the idea of Snapchat Stories in 2013, many other social platforms have adopted the concept and have seen great results with their audience engagement. Businesses across the platform have tapped into Instagram’s resources and found some great ways …
In recent years, social media and ecommerce have become linked in ways that have redefined how brands market to customers. The spreading trend of creating stores in Instagram, Pinterest, and other social sharing sites has made shopping easier for consumers and marketing more diverse for brands. Despite the simplicity social shopping brings to the buying process, …
In recent months, Brandwatch published a list of thirty-seven statistics for Instagram that revealed some vital facts for companies who want to engage social shoppers on this platform. This year, Instagram reached 400 million users globally. Instagram thrives on shared images, making a social shopper’s experience more visual than other social platforms do. This also …
Companies have to think outside the box to find innovative ways to remain relevant and increase sales. One of the strongest ways to increase sales is through word-of-mouth. Positive words from a customer to the public have the potential to garner more interest, create a larger audience and increase sales. Gone are the days when …
Sponsored content has been popping up on your Instagram newsfeed since late 2013. At that time, Instagram was being very selective in just who exactly was permitted to advertise on their platform, allowing only brands with existing successful accounts to post sponsored content. Now, businesses big and small can get in on the Instagram action. …
LinkedIn currently has nearly 400 million members in 200 countries across the world, and continues to evolve into an increasingly valuable tool for marketers looking to grow and engage their audiences. While once thought of as a digital resume site, LinkedIn has created tools and functionality that make it the go-to social media platform for …
Many marketers have resisted using social media advertising because there are free tools and strategies that have traditionally helped grow a social media presence organically. However as social platforms have evolved, cultivating an audience and getting conversions without spending money has become harder and harder (think: Facebook’s new algorithm). Whether social advertising is worth it …
Just a few weeks ago, we talked about how Pinterest (the third-largest social network in the world based on referral traffic and daily active users) could be a valuable marketing tool. At the time of our last post, Pinterest still had not confirmed rumors that they would be rolling out a “buy” button. But the …
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