Advocates of Ozaukee is a non-profit organization that has dedicated itself to ending domestic and sexual violence and helping victims for over thirty years. To update their web presence, Advocates reached out to Starkmedia to begin development on a new website. When we first met with Executive Director Barb Fischer to discuss the project, we …
If you’re like most businesses, your website caters to different target markets. Whether it’s new users, returning customers, employees, or job seekers, each group should feel that you are catering to their specific needs. Rather than having a one-size-fits-all website, segmenting your site by audience type is a great way to maintain consistent branding that …
Creating a successful and conversional landing page is more than just HTML and CSS - it’s psychology. A landing page, a standalone page on your website designed with a singular objective, should be laid out in a way that entices the consumer to make a desired action or conversion. While it is absolutely vital to have a …
When deciding on a hosting environment for your site, there are a number of things to consider. In order to get the full functionality you designed into the site, you’ll need to know what kind of site you’re building, how much traffic your site will get, what kind of security you need, and more. Here …
A landing page is only as successful as the message it conveys and the people that visit it. Businesses often see inadequate results from landing pages because they simply do not know what an effective landing page looks like. In fact, the typical landing page loses more than half of its visitors immediately. How do you keep visitors on your page and generate more conversions?
