Milwaukee Downtown Site Launch

Milwaukee Downtown, BID (Business Improvement District) #21 is an organization established in 1998 to support the interests of the downtown Milwaukee business community. Through BID #21 assessments, Milwaukee Downtown funds specific initiatives aimed at creating a clean, safe and friendly downtown. The district currently manages 150 blocks representing approximately 500 commercial property owners. The Milwaukee …

Telkonet Site Launch

We are excited to announce the launch of Telkonet’s new website on the WordPress platform. Telkonet is a leader in energy management automation solutions through a suite of software and a line of products, including smart thermostats and occupancy sensors, to reduce energy consumption and costs for their customers. Our design and development team created …

Hammerhead Site Launch

Hammerhead has launched their new website, designed and developed by Starkmedia. Hammerhead, a division of Charles Machine Works, is a trenchless equipment manufacturer and serves the underground construction industry. Previously working with our team to update their ecommerce portal, Hammerhead engaged Starkmedia to design and develop a new brand site to communicate their complete product …

Advocates of Ozaukee

Advocates of Ozaukee is a non-profit organization that has dedicated itself to ending domestic and sexual violence and helping victims for over thirty years. To update their web presence, Advocates reached out to Starkmedia to begin development on a new website. When we first met with Executive Director Barb Fischer to discuss the project, we …

A Quick Guide to Audience Segmented Websites

If you’re like most businesses, your website caters to  different target markets. Whether it’s new users, returning customers, employees, or job seekers, each group should feel that you are catering to their specific needs. Rather than having a one-size-fits-all website, segmenting your site by audience type is a great way to maintain consistent branding that …

The Psychology Behind an Effective Landing Page

Creating a successful and conversional landing page is more than just HTML and CSS ­­­­­­­­­­- it’s psychology. A landing page, a standalone page on your website designed with a singular objective, should be laid out in a way that entices the consumer to make a desired action or conversion. While it is absolutely vital to have a …

4 Tips for an Effective Landing Page

A landing page is only as successful as the message it conveys and the people that visit it. Businesses often see inadequate results from landing pages because they simply do not know what an effective landing page looks like. In fact, the typical landing page loses more than half of its visitors immediately. How do you keep visitors on your page and generate more conversions?