When it comes to email marketing, two of the biggest players in the industry are Constant Contact and MailChimp. Both are very effective methods of utilizing emails to their full potential by allowing you to send customizable campaigns to your subscribers, however, there are differences that set them apart.
Constant Contact is a marketing platform that utilizes email and social media to send customized HTML email which is great for marketing your business to thousands of already-captivated customers. This platform provides you the ability to add new contacts to your lists, have those contacts receive a scheduled email or series of emails you’ve created to keep your audience engaged and take action as a result. In addition, Constant Contact provides campaign delivery metrics and reporting analytics on various user statistics.
Some of the key features include:
- Autoresponder
- Event Marketing
- Donations
- Surveys
- Coupons
- Social Media Marketing
- Mobile Apps
As the world’s largest marketing automation platform, MailChimp also includes some very strong e-commerce features. From small e-commerce shops to big online retailers, MailChimp helps you create targeted email as well as includes features such as the sending back-in-stock messaging, cart abandonment emails, and e-commerce performance reporting.
Some of the key features include:
- Marketing Automation
- Product Recommendations
- Abandoned Cart
- Geolocation
- Email Delivery
- Order Notifications
- Predicted Demographics
- Delivery by Time Zone
If you are looking to drive messaging that targets audience interests, inspires action and more, contact us today! We can determine what platform is best for your company.
