Over the next two weeks, we will discuss two different Amazon services that can impact your e-commerce results. This week, we’d like to introduce you to Fulfillment by Amazon (FBA), an Amazon service that allows you to fulfill orders through their online marketplace. We will also look at how integrating FBA with Magento can strengthen your e-commerce strategy.
Why You Should Use Fulfillment by Amazon
- Reach more customers: Since your products will be sent out via Amazon’s order fulfillment system, you can reach a broader range of consumers than usual. This means you can sell internationally if you don’t already. Plus, FBA can fulfill orders from other websites besides the Amazon marketplace.
- Ship orders faster: When you use FBA, your products can be shipped according to Amazon Prime’s standards. If you integrate your e-commerce platform with FBA, you can also create a customized shipping plan.
- Utilize Amazon’s customer service: When you fulfill orders through Amazon, Amazon’s customer service team can address consumers’ questions and concerns about your products. You don’t need to worry about your customers’ unmet needs.
- Increase the number of products you sell: Although you have to pay for the space you use to store your products in Amazon’s fulfillment centers, you never have to worry about shipping caps for the products you send to Amazon. You don’t have to meet a monthly order fulfillment quota to use their service.
- Strengthen your brand’s identity: Using FBA can bring your brand to the forefront of your industry through association. This can significantly boost your customers’ loyalty to your brand and product satisfaction.
Integrating Magento with FBA
Our team has ample experience working with Magento, a reliable e-commerce platform that we’ve implemented for many of our clients. Now, you can integrate Magento with the Amazon marketplace to improve your order fulfillment. In addition to utilizing the benefits mentioned above, Magento allows you to link your products to multiple Amazon marketplaces and sync your inventory with Amazon by integrating with FBA. You can customize order data, track shipments, and auto-create order fulfillment.
Using Magento and Fulfillment by Amazon together can strengthen your digital presence and e-commerce strategy. Would you like to learn more about integrating Magento with FBA? Contact us at Starkmedia, and we’ll help you get started.
