Hammerhead has launched their new website, designed and developed by Starkmedia. Hammerhead, a division of Charles Machine Works, is a trenchless equipment manufacturer and serves the underground construction industry. Previously working with our team to update their ecommerce portal, Hammerhead engaged Starkmedia to design and develop a new brand site to communicate their complete product catalog and service offering.
The Starkmedia team started by replatforming the site on the Drupal content management system. From there, we were able to deliver a streamlined authoring experience for a complex product offering and improved marketing experience. In addition, an updated responsive design has created an intuitive user experience that effectively delivers product information across all devices. This ensures that product data can be directly communicated to their markets in order to improve performance in natural search.
Some of the features of the site include:
- Product Catalog
- Dealer and Sales Representative Locator (through an external source)
- Product Video and Image Galleries
- Searchable Library of Support Literature
- MailChimp Newsletter Integration
Migration to the Drupal platform also included an enhanced administration theme to improve content authoring. A live feed of dealer information is also integrated to better direct customer inquiries, ensuring a fast and efficient way to connect directly with clients based on their regional proximity. As a result, Hammerhead customers and prospects can locate dealers both domestically and internationally.
Visit the new Hammerhead website at hammerheadtrenchless.com
Interested in strengthening your company’s online brand presence? Contact Starkmedia today and learn how we can provide you with the tools and technology to take your website to the next level.
