As a subsidiary of Eagle Materials and a leader in the cement industry, Texas Lehigh understood the importance of staying competitive in an increasingly digital world. To better connect with clients, streamline processes, and strengthen their visibility, Texas Lehigh turned to Starkmedia for a website transformation that would position them for long-term success.
Understanding the Challenge
Texas Lehigh’s existing online presence no longer met the needs of its evolving business or its clients. The company sought a modern solution that would:
- Enhance accessibility and engagement across all devices.
- Improve visibility for their range of product lines.
- Equip their team with tools to analyze and adjust content in real-time.
- Streamline recruitment efforts.
Building a Solution
Through collaboration, Starkmedia developed a cutting-edge Drupal website tailored to Texas Lehigh’s goals. The project focused on a few key areas:
Responsive Design:
A mobile-first, responsive design ensures a seamless user experience across devices. This approach not only improves accessibility but also supports enhanced engagement for all visitors.
Search-Optimized Product Pages:
Dedicated pages for each product line were created to improve Texas Lehigh’s presence in search results. These pages provide potential clients with detailed, easy-to-navigate information, helping them quickly find the needed products.
Data-Driven Insights:
Starkmedia integrated Google Analytics with advanced goal-tracking capabilities, providing the Texas Lehigh team with actionable insights. This allows them to adapt the content in real-time to better meet their audience’s needs.
Streamlined Recruitment Tools:
A secure job posting module was added to support talent acquisition. This feature enables Texas Lehigh to efficiently manage recruitment directly on its website, making attracting and retaining top talent easier.
Making an Impact
The result is a sleek, scalable website that enhances Texas Lehigh’s brand while equipping them with tools to thrive in a competitive industry. Improved functionality, greater accessibility, and data-driven insights have transformed their digital presence into a vital business asset.
Ready to Transform Your Website?
At Starkmedia, we craft custom web solutions that empower businesses to connect with their audiences and achieve their goals. If you’d like to learn more about how we can elevate your web presence, contact us today!
