Digital marketing gives marketers a wide variety of options for getting messages and promotions in front of customers. Geofencing is a great way to help your brand gain visibility. Geofencing allows digital marketers to target mobile devices based on a specific location that could include your competitors.
Geofencing works by establishing a radius around a specific location where you want to reach a target audience. This means that potential customers will only see your ad placement when they are within your geofence radius. The radius that is used can be centered around an address, a destination, or a drawn frame.
In addition to geofencing, geoframing can take it one step further and target consumers who have entered your geofence by targeting them with ad placements after they have left the area. Some key reasons for geoframing include attracting repeat customers, attracting customers from a competitive business, as well as upselling or cross-selling customers at events.
At Starkmedia, our team can work with you to build these ads, set up a campaign, and help you determine your strategy. There are many options when it comes to geofencing and we’re here to help you with your business decision. Geofencing can be an effective and professional way to get your promotions seen at the right time, by the right people to increase conversions.
If you’re looking to increase conversions, contact us today. We’re happy to help answer any questions you may have and help get you set up with geofencing for your company.
