Instagram Shopping offers a set of features where customers can easily shop through your brand’s photos and videos. Utilize collections on Instagram to customize your shop by curating products into themes such as new arrivals, seasonal trends, etc.
Provide customers with relevant information on your product detail page by adding information such as pricing and product descriptions. Purchasing directly in the app can help drive sales by making it easy for your customers to buy immediately and removing steps that could end up losing the sale.
Other features include:
Shops – Create a storefront so customers can shop directly on your business profile.
Shopping Tags – Feature products from your catalog that will direct your customers to purchase those products from your website or in the app.
Ads with Product Tags – Create ads with product tags to boost your posts and increase your reach on Instagram. Ads will drive conversions.
If you’re looking to grow your ecommerce through Instagram Shopping, contact Starkmedia today. We’re happy to help answer any questions you may have, and help get started.
