Starkmedia teamed up with Hillsboro Health, an independent healthcare organization in southern Illinois, to develop a new website from the ground up.
New Branding and Visual Appeal
Hillsboro Health’s new site included a complete design overhaul, integrating their distinctive purple branding with a new visual aesthetic. Starkmedia’s design and development experts built a unique and user-friendly site that aligns perfectly with Hillsboro’s updated brand. We also guided their internal team in selecting and implementing crisp and inspiring photos of their staff and facilities. This gives the website a friendly, local feel while maintaining the professionalism and high performance expected from a medical services website.
Simplified Navigation and Improved Site Structure
Hillsboro Health’s new website was designed with a focus on improved navigation and information architecture. While browsing the new website, both current and prospective patients can easily find what they are looking for. The homepage has been redesigned to be simple and clean, with user-friendly modules. Site visitors can easily schedule an appointment, access Hillsboro’s patient portal, and view locations and their respective hours directly from the homepage. Locations are neatly arranged, and when clicked, they provide patients with specific information about Hillsboro’s facilities. Location pages now include Google Maps integration and extensive lists of services and features.
Clean Presentation of Medical Services and Providers
Starkmedia’s expert design team also created a prominent section on the Hillsboro Health homepage, displaying their essential services with clean and visually appealing iconography. Each button takes you to a webpage for that service, complete with in-depth descriptions and a list of key providers. From there, visitors can select a provider and learn more about them with the new and improved provider detail pages. These feature short biographies about each doctor or provider and let visitors know if they’re accepting new patients. If patients prefer to browse through Hillsboro’s providers themselves, the new doctor filtering tool implemented by Starkmedia makes this simple. This page includes every Hillsboro Health provider across all locations and allows patients to filter by specialty and gender.
Visit hillsborohealth.org to view their new site. Contact Starkmedia to learn more about how we can help your business succeed online!
