Starkmedia | Blog - design, development, and digital marketing

Pardot Marketing Automation Project for DeltaHawk Engines

October 16, 2019October 16, 2019

When DeltaHawk Engines, an aircraft engine manufacturer based in Racine, Wisconsin, was looking for a creative way to drive potential new customers to their site, they turned to Starkmedia for help and expertise. After assessing DeltaHawk’s needs and goals, our team provided strategy, design, and development on a marketing automation campaign that captured new prospects …

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The Importance of Keywords When Blogging

September 25, 2019September 25, 2019

Every day, people turn to search engines to get their questions answered, whether it’s asking where the nearest restaurant is or how to optimize their search engine results. As a business owner or marketer, the goal is the same: drive traffic to your website and convert site visitors into customers. The Value of a Blog …

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Kentico vs. Adobe Experience Manager

September 9, 2022 - Updated

Choosing the right content management system (CMS) is key to creating, managing, and optimizing your customers’ digital experience. Kentico and Adobe Experience Manager are two of the best platforms that are on the market today. When it comes to your company, you should choose the platform that has the features that best fit your needs. …

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Content Personalization

August 14, 2019August 14, 2019

When it comes to your website, not every visitor is coming to your site for the same reason. Some may be return visitors looking for a specific product, and some may be checking out your website and content for the first time. Content personalization is a marketing technique that accounts for these different types of …

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ADA Compliance Follow-Up

August 14, 2019

Making your website ADA compliant is an important step in creating an inclusive brand and protecting your business. The ADA strives to make all websites accessible to people with disabilities. The Americans with Disabilities Act (ADA) was developed in 1990 to ensure that people with disabilities have the same opportunities as anyone else. The ADA …

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