Getting the Most from Your PPC Campaigns During Peak Seasons

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Winning consumer attention during these busy periods can be challenging. Whether it’s holiday shopping, back-to-school, or summer sales, businesses must strategically capture their audience at the right moment. That’s where an expertly crafted PPC campaign comes into play. At Starkmedia, we create precise, data-driven PPC strategies that help brands cut through the noise when it …

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ADA Compliance and Why It Matters

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Why ADA Compliance Matters for Your Website The Americans with Disabilities Act (ADA) was established in 1990 to guarantee equal opportunities for people with disabilities. In 2010, the U.S. Department of Justice implemented the ADA Standards for Accessible Design. This requires all electronic and information technology, including websites and applications, to be accessible to individuals …

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Is Your Google My Business Profile Helping or Hurting Your Visibility?

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Did you know that according to SEMRush, 46% of all search users are looking for local goods and services? Google states that 76% of local searchers visit a physical location within 24 hours, and 28% of those searches result in a purchase.  No matter how active you are online or how much you prioritize your …

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At a Glance: Salsify

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Salsify Inc. says great customer experiences “are channel-specific, evolve with changing buying habits, and rely on complete and accurate product content.” If your company maintains a catalog of complex product offerings, it might be time to consider a product information management (PIM) system like Salsify.  Managing product information can be complex, but platforms like Salsify …

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