What do you look for in a content management system? Perhaps you’ve heard that the best CMSs help you produce content for your audience. Although it’s true that a good CMS will offer that capability, a great CMS will help your content authors and strategists build, structure, and publish winning content. Author-Focused Functionality Since your …
Every time someone reacts to a campaign, visits to your site, or makes a purchase, you have a new piece of information to inform the direction of your goals. Analytics are vital to running ecommerce best practices and can help you improve your sales and customer interactions. Today, we’d like to introduce three ways analytics …
Managing your ecommerce requires a strong PIM platform. This is especially true if you run a large business that conducts sales through multiple online channels. On top of managing your store and keeping your sales efforts consistently under control, you don’t have time for a platform that requires a lot of extra maintenance. Although there …
Customer data is a valuable asset to any business working to increase online sales performance, or strengthen its marketing strategy. However, finding answers based on this data can be difficult if you don’t know where to start looking for them. Today, we’d like to discuss four different data sources you can use to understand your …
Affiliate marketing probably isn’t the first thing that comes to mind when you’re looking for ways to increase your sales and grow your audience. Despite the benefits – saved time, smaller expenses, and networking opportunities – it takes a lot of planning and maintenance to successfully run an affiliate marketing program. If you’ve ever considered …
