According to Search Engine Journal, the Google search algorithm updates between 500 and 600 times a year, and has made nine significant updates in the last two years. One of the most recent updates, which was unconfirmed by Google, was released earlier this year and generally affected spam websites. These facts might seem benign, but if …
Nurturing customer relationships is a never-ending balancing act. On top of creating promotions and offers for your customers, you must also handle the task of collecting, interpreting, and communicating customer data effectively. Since your brand depends on the loyalty of your customers, you naturally do your best to keep up with all things customer-related. However, …
Have you ever noticed that brands that rely on consistent marketing to promote their products and reach their customers often don’t have time to do these themselves? This is one of those problems that seemingly shouldn’t exist. After all, if marketing is essential to a brand’s success, it should be treated as a priority. In …
When you engage in B2B marketing promotions or campaigns, what are you trying to accomplish? Ideally, you’d convert your leads to clients quickly and efficiently – yet this often isn’t how lead engagement goes. As a B2B marketer, you have to deal with problems that are unfortunately far too common. You either let too much …
Marketing to a target audience becomes technically easier every year – yet companies still struggle to connect with their customers. More people use their phones or other handheld devices to communicate and engage in online activity, whether they’re posting on social media or simply checking their email. Naturally, this means that your prospects are most …
