When it comes to gated content and ungated content, many people have a lot to say about the benefits and drawbacks of each. Gated content requires readers to submit their personal information in order to access the content; ungated content is free to anyone without that added requirement. While most deliberate over which kind of …
As the holidays quickly approach, consumers are preparing by completing their gift-shopping early. For many, this means that they save time by shopping online. For you, this means that you should be utilizing available analytics to understand how best to reach your customers. Perhaps you already use analytics to calculate conversions and predict future trends-but …
When you have multiple departments within a company working together on the same projects, it’s easy for information to become scattered. However, with the use of a PIM (product information management) system, large projects become easier to manage and information becomes simpler to gather and organize. We understand the importance of keeping information in check, …
WGTE Public Media recently launched their new website, created for them by Starkmedia. WGTE provides educational and entertainment media to the people of Northwest Ohio and Southeast Michigan. They offer access to television programming, local and national radio, podcasts, educational resources, events, and online content that appeal to all age groups and a variety of …
Search engine algorithms, which determine website rankings, change constantly. Between trends, standard methods and best practices, as search evolves, so does search engine optimization. Because of SEO’s constant changes, it is easy to believe almost anything you hear about it. We all want to follow best practices and try new trends for an up to date, …
