Should Landing Pages Be SEO-Focused, Conversion-Focused or Both?

Landing pages are a great way to generate more traffic, create leads and even increase online sales. Landing pages are sometimes found through search, but are often accessed by clicking a link in a targeted email or advertisement. Pages that are developed to increase site traffic must be SEO friendly, so that they can be …

Customer-Generated Content

Have you ever followed a brand only to find that they hardly post? When companies don’t provide content consistently, they miss grand opportunities for social engagement and run the risk of losing customers. Providing consistent content that is fresh and interesting isn’t the easiest thing to do, yet it has to be done. But how …