Google AdWords has delighted digital marketers with their customer match targeting, which allows you to target advertisements toward specific people based on their phone number and email address. It also allows you to reach out to new users similar to your customer lists with its similar audience targeting. Think of social media sites such as …
If there’s a key to success in the ever-changing world of search engine marketing, it’s the ability to be resilient. This idea is particularly relevant in light of Google’s latest update. For those of you who haven’t noticed, Google has revised its search engine results pages (SERPs) in a way that affects both paid and …
If you’re a locally focused business, you already know the importance of ranking highly in local search engine results pages. What you might not know is how big of an impact your Google My Business page can have, and how it directly affects your SEO performance. With 61% of searchers considering local results to be more relevant …
We live in an automated world. Stores have self-checkout machines, hailing a cab has been replaced with the tap of a smartphone, and self-driving cars are now in our foreseeable future. So why not automate your marketing strategy? Marketing automation “helps organizations manage marketing efforts across multiple digital channels, automate manual processes, and track results.” …
As a business in this day and age, it’s your responsibility to not only keep the contents of your website secure, but also to maintain the privacy of your online visitors. While this may sound like a difficult and pricey task, switching from HTTP to HTTPS is an easy and affordable way to achieve this …
