Fast-Loading Sites

There are different factors that contribute to a customer’s overall satisfaction with a website. Consistently updating content, eye-grabbing website design and overall functionality are great – but if your website takes too long to load, views may never get to experience all of the bells and whistles that are in store for them. That’s right; …

Identity-Based Pay-Per-Click Marketing

Google AdWords has delighted digital marketers with their customer match targeting, which allows you to target advertisements toward specific people based on their phone number and email address. It also allows you to reach out to new users similar to your customer lists with its similar audience targeting. Think of social media sites such as …

Optimizing your Google My Business

If you’re a locally focused business, you already know the importance of ranking highly in local search engine results pages. What you might not know is how big of an impact your Google My Business page can have, and how it directly affects your SEO performance. With 61% of searchers considering local results to be more relevant …