Do you struggle to manage your brand’s ecommerce effort? In addition to creating an amazing marketing strategy and using a lot of time and energy to promote your brand, you also have to manage content, promotions and products for ecommerce. We know that most brands don’t have the time or resources to do everything needed …
Advocates of Ozaukee is a non-profit organization that has dedicated itself to ending domestic and sexual violence and helping victims for over thirty years. To update their web presence, Advocates reached out to Starkmedia to begin development on a new website. When we first met with Executive Director Barb Fischer to discuss the project, we …
When it comes to gated content and ungated content, many people have a lot to say about the benefits and drawbacks of each. Gated content requires readers to submit their personal information in order to access the content; ungated content is free to anyone without that added requirement. While most deliberate over which kind of …
As the holidays quickly approach, consumers are preparing by completing their gift-shopping early. For many, this means that they save time by shopping online. For you, this means that you should be utilizing available analytics to understand how best to reach your customers. Perhaps you already use analytics to calculate conversions and predict future trends-but …
When you have multiple departments within a company working together on the same projects, it’s easy for information to become scattered. However, with the use of a PIM (product information management) system, large projects become easier to manage and information becomes simpler to gather and organize. We understand the importance of keeping information in check, …
