With 61% of customers reading online reviews before making a purchase decision, consumer reviews have become a crucial tool for ecommerce retailers. There are many benefits of incorporating consumer reviews into your site. If you’re not doing it yet, here are some reasons you should be: 1. User reviews increase conversions. What better way to …
Many marketers have resisted using social media advertising because there are free tools and strategies that have traditionally helped grow a social media presence organically. However as social platforms have evolved, cultivating an audience and getting conversions without spending money has become harder and harder (think: Facebook’s new algorithm). Whether social advertising is worth it …
The focus on SEO continually becomes less technical and more about simply writing great content that your audience wants to read and engage with. In order to win in Search, brands have to know what content their target audience craves and how to write it. Enter: keyword research.
Just a few weeks ago, we talked about how Pinterest (the third-largest social network in the world based on referral traffic and daily active users) could be a valuable marketing tool. At the time of our last post, Pinterest still had not confirmed rumors that they would be rolling out a “buy” button. But the …
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For digital marketers, forms are a key part of an inbound strategy. But forms are not always as straightforward or effective as they could be. Although your website might boast clear calls to action and great landing pages, your forms may be limiting your conversion rate. Here are five simple ways you can optimize your …
Read More “5 Tips to Increase Conversions by Improving Your Forms”
