By now, you’ve seen plenty of evidence that social media is a valuable tool for increasing awareness, driving site traffic, and even increasing conversions. However, many brands miss out on a huge part of the value of social by failing to properly integrate it into their websites. Here are our top 4 tips for integrating social media into your website:
48% of marketers are not using email segmentation. That means that one of the most effective tools for driving conversions is woefully underutilized. Personalized email campaigns can be a much more effective way to drive action from users. By narrowing your focus and sending messages to targeted groups, your recipients are more likely to engage with your campaigns because they are more relevant to their needs, interests, and behaviors.
Everyone from ecommerce stores to financial institutions to non-profit organizations can benefit from testing the user experience. Layout, design, and copy combination can effectively convince users to take an action (completing a purchase, joining an email list, etc). And yet, a recent study found that 71% of marketers are not testing their user experience. Some …
When Pinterest emerged five years ago, it was seen as a social scrapbook. But the company has evolved into much more. Pinterest is now the third-largest social network in the world based on referral traffic and daily active users, and with new features and functionality, Pinterest can be an invaluable tool for ecommerce retailers to …
Ecommerce retailers are always looking for ways to increase conversions to improve their bottom-line. Offering promotional codes is one simple way to motivate customers to complete a purchase, and there are several ways to leverage them to get the maximum impact. Here are some strategies that can help you get the most out of your …
