How to Set Your Digital Marketing Budget

When it comes to setting a digital marketing budget, many factors contribute to its overall success. While there is no cookie-cutter list of best practices for budgeting, here are a few universal tips that every business should consider when budgeting, regardless of size or industry. 1. Establish clear objectives  Before you can allocate a marketing …

How Well does your Site Really Perform in SEO?

If you’re like a lot of companies, at some point in time you’ve made one significant effort to optimize your organic search performance, and haven’t done much since. While it’s good that an effort has been made, search optimization results are best achieved through constant monitoring and adjusting. Not only should SEO be consistently watched …

It’s Time to Sync your Website to your ERP System

The idea of investing time, money and energy integrating your website with your ERP system can be headache provoking. However, once completed, this incorporation improves web effectiveness, optimizes business operations, and increases profitability. Here are three reasons why you should look into connecting your website with your ERP system. 1. Eliminates Possible Data Entry Errors …