Starkmedia | Blog - design, development, and digital marketing

New Google Algorithm Will Penalize Websites That Are Not Mobile-Friendly

April 2, 2015April 22, 2024

Late last year, Google introduced a “Mobile-Friendly Test” which allowed companies to test the responsiveness of their websites. Given that more than half (60%) of all Google searches currently come from mobile devices, it only makes sense for Google to further prioritize the importance of a mobile experience. As of April 21, 2015, the new …

Woodway, USA Launches New Site

March 26, 2015

This month, Starkmedia client Woodway, USA launched a brand new site, complete with a new Drupal content management system, new designs, and a new content organization structure. Woodway is the world’s largest specialized treadmill manufacturer, with facilities in the United States, Germany and Japan. Woodway came to Starkmedia looking for a site that positioned their …

Boost Sales With Alternative Payment Options

March 19, 2015

In the wake of several major data breaches in 2014, online retailers are paying more attention to customer confidence than ever before. According to a recent survey, 19% of consumers won’t shop online because of security concerns. Of those who do shop online, at least half of them voice concern about security. Offering an alternative …

Ecommerce Close-Up: Magento and Shopify

March 12, 2015

A crucial component of your business’s success is your ability to sell online. In order to have a robust online sales operation, you need to have a shopping cart solution that meets your needs. Starkmedia clients have seen great success using several different ecommerce platforms. Here, we will highlight some key features of the two …

Combat Cart Abandonment

March 5, 2015August 9, 2018

Savvy marketers know that driving traffic to your site is only half the battle. Once a visitor gets to your site, the challenge becomes getting them to complete a conversion. For ecommerce sites, a major hurdle to completing a sale is shopping cart abandonment – when shoppers add items to their online shopping carts but …