Let’s face it, customers are perpetually changing and as marketers we must adapt to stay relevant. Customers have a wealth of information and resources at their fingertips and many of them prefer to do their own research. According to a recent study, “73% of all B2B leads are not sales-ready,” which means marketers need to …
If you’re like many marketers, you may already be using a Customer Relationship Manager (CRM) like Salesforce, Netsuite, Microsoft Dynamics or any number of other tools. CRM tools are extremely powerful and have endless capabilities, but many businesses fail to utilize them to their full potential. Here are some key practices that will help you …
This week, Starkmedia client, Marie Hell, unveiled a brand new website in conjunction with the official launch of their designer fashion line. The line, named for the designer’s grandmother, is a beautifully executed collection of timeless staples for every wardrobe. Starkmedia has spent the last 6 months working intensively with the Marie Hell team to …
Good marketers know that email marketing is a crucial way to reach their audience, and the more people on their email list, the better. What some marketers fail to realize is that the average email database degrades by about 25% every year, so building a list is a never-ending process. Here are five tips for easily and effectively growing your email list.
Many of us have been led to believe that the channels we use to target our audience work separately from each other-in silos. In reality, the customer journey is far more complex than that.
