When Meltric, a leading manufacturer of industrial plugs and receptacles which serves the North American market of USA, Canada and Mexico, was seeking a partner to improve leads coming from their website, they turned to Starkmedia for assistance and expertise.
One key element to create more leads was creating a robust product finder that empowers customers to search for the exact products they need based on detailed specifications and easily generate a quote request. Leads can be segmented easily by where the lead is submitted from and what products they are interested in, which outlines the best sales representative/region for the lead to be followed up from.
In addition, Starkmedia created a faceted navigation based on product attributes to narrow searching by categories and shows the relationships between base and accessory products. A spanish version of the website which includes the product catalog and selector in translation was also recently released.
At Starkmedia, we have experience providing strategic solutions that produce results. If you would like to learn more about product finders, contact us today, our team would be happy to answer any questions and help you get started.
