Responsive Magento Web DesignHot Water Products
Hot Water Products has established itself as an industry leader in water heaters and related equipment across the Midwest and has expanded to a national e-commerce audience. To showcase their expansive product and service offerings, Hot Water Products partnered with Starkmedia for a new responsive web design and improved user experience, generating more online sales and leads.
The website was built on Magento 2. It includes both direct product sales and a quote request capability, allowing customers to generate a purchase order through the familiar checkout process that assists their inside sales team in completing transactions. Our designers and developers improved user experience to enable fast and easy product search filters that funnel users to the correct products and accessories that meet their specifications. Helpful lead forms were added sitewide to support their service-minded approach, connecting users with expert sales and service representatives. Search-optimized location and industry pages were designed to bring in qualified traffic from mechanical contractors, HVAC technicians, plumbers, engineers, and wholesalers.
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