Marketo Email Marketing and BrandingMercury Marine

Starkmedia partnered with Mercury Marine to refine its email marketing approach and establish brand consistency across its Mercury Marine, Mercury Racing, and Quicksilver brands. This collaboration ensured that all email communications maintained a professional, unified appearance while aligning with Mercury Marine’s broader marketing strategy.

To support long-term success, Starkmedia developed a detailed style guide outlining design principles, layout examples, and best practices. This resource empowers Mercury Marine’s teams to create emails that reinforce brand identity and engage audiences effectively. We worked closely with Mercury Marine to develop modular wireframes that provide flexible, structured layouts for various content needs. These wireframes incorporate key design elements such as side-by-side modules and dynamic button features, ensuring visually engaging and easy-to-navigate email templates.

A key outcome of the project was the creation of fully designed email templates within Adobe’s Marketo platform. These templates seamlessly integrate with Mercury Marine’s marketing operations, streamlining the email creation process while maintaining brand integrity. By reducing the need for custom-built layouts, these templates allow internal teams to focus on crafting compelling content rather than design logistics.

With a refined email marketing framework in place, Mercury Marine now has the tools to communicate with clarity and consistency across its brands.