Drupal Design and DevelopmentWGTE Public Media

WGTE, a PBS member television station based in Toledo, Ohio, partnered with Starkmedia for a full website redesign. Starkmedia provided WGTE with a powerful Drupal site allowing for efficient content management and fluid site navigation.

Information architecture was a top priority for WGTE’s redesign, due to the density of content previously on the site.  Through strategic site mapping and wireframing Starkmedia meticulously analyzed WGTE’s existing content. This content-focused redesign resulted in a site that was more condensed, organized, and simple to navigate.

We incorporated integrations like ProTracks, Triton, and Cove to enhance the radio, podcasts, and scheduling components of WGTE’s site. Starkmedia also set them up to manage newsletters effortlessly through Constant Contact, to develop effective new communication strategies.

The result was more than just a website redesign; it was a strategic revamp including content optimization, a fresh redesign, and a strategic new approach to email marketing. Contact us to learn more about how we can help with all things digital.